Toyota introduces a hybrid version to the Market
On August 2nd, Toyota revealed its inaugural hybrid edition of the Land Cruiser, intending to reintroduce this high-margin and iconic sports utility vehicle to North America and other important markets. As the largest automaker globally in terms of sales, Toyota plans to manufacture both the new Land Cruiser model, which has a longstanding history dating back to 1951, and a smaller, recently launched version at two production facilities in Japan. The company will then export these vehicles to various destinations worldwide.
According to Toyota’s press release, the upcoming model will be available as a hybrid version in North America. For other markets like Europe or Australia, the new Land Cruiser will be released with either a gasoline or diesel powertrain. Toyota’s Chief Technology Officer, Hiroki Nakajima, assured Reuters that the company aims to meet customer demands while reducing overall carbon dioxide emissions. He emphasized their commitment to providing vehicles that customers desire.
“We’ll offer vehicles that customers hope for.” – Hiroki Nakajima, Toyota’s Chief Technology Officer.
Seiji Sugiura, an analyst at Tokai Tokyo Research Institute
According to Seiji Sugiura, an analyst at Tokai Tokyo Research Institute, Land Cruiser models and some other Toyota vehicles, like the Alphard van, are sizable cars that offer higher profitability for the company. Sugiura mentioned that the Toyota brand demonstrates significant profitability with both Land Cruisers and Alphards, and this could further increase if they market these models under the Lexus brand.
Toyota announced the release of the new Land Cruiser in Japan during the first half of 2024, followed by its availability in the United States in the spring of that year.The suggested retail pricing for the Land Cruiser in the United States will start in the mid-$50,000 range.
Land Cruiser .
Toyota introduces a hybrid version of the iconic Land Cruiser to the market.
The Land Cruiser’s suggested retail price in the United States will begin at around the mid-$50,000 mark.
Toyota
Summary
Toyota revealed its first hybrid Land Cruiser, aiming to reintroduce the iconic SUV to North America and other key markets.Toyota will manufacture the new model, along with a smaller version, in Japan and export them worldwide.
The branded Car
The company will manufacture both the new Land Cruiser model and a smaller version in Japan and export them worldwide. For North America, the upcoming model will be available as a hybrid, while other markets will have gasoline or diesel options.
Toyota aims to meet customer demands while reducing carbon emissions. Toyota plans to release the Land Cruiser in Japan during the first half of 2024 and in the US in the spring, with a starting price in the mid-$50,000 range.
The company announced its plan to introduce both gasoline and diesel-powered editions of the new Land Cruiser in regions like Western and Eastern Europe, as well as the Middle East. Additionally, they will launch a smaller version of the Land Cruiser in Japan during the winter. According to Toyota, the Land Cruiser, along with the luxury SUVs Lexus LX and GX, has achieved a collective sales figure of 11.3 million units as of the end of the previous month.
The Land Cruiser is an iconic and long-standing SUV model with global availability. Toyota introduced its first hybrid edition, providing customers with an eco-friendly option. Known for its high profitability, this premium SUV offers luxury features and unmatched reliability, making it a favorite choice worldwide for adventurous journeys and challenging terrains.
